This Privacy Policy describes how theheartcut.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information 

This website is hosted by Shopify. Shopify collects personal data when you visit this website, including:

• Information about your browser, network and device
• Web pages you visited prior to coming to this website
• Web pages you view while on this website
• Your IP address

Shopify needs the data to run this website, and to protect and improve its platform and services. Shopify analyzes the data in a de-personalized form.

Analytics 

This website collects personal data to power our site analytics, including:

• Information about your browser, network, and device
• Web pages you visited prior to coming to this website
• Your IP address

This information may also include details about your use of this website, including:

• Clicks
• Internal links
• Pages visited
• Scrolling
• Searches
• Timestamps

We share this information with Shopify, our website analytics provider, to learn about site traffic and activity.

Cookies 

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Shopify uses.

• These functional and required cookies are always used, which allow Shopify, our hosting platform, to securely serve this website to you. 
• These analytics and performance cookies are used on this website, as described below, only when you acknowledge our cookie banner. This website uses analytics and performance cookies to view site traffic, activity, and other data.

Visitor Data 

When you buy something on this website, we collect personal information from you to fulfil the order. We may collect information like your:

• Billing and shipping address
• Details relating to your purchase (for example, your shirt size)
• Email address
• Name
• Phone number

We share this information with Shopify, our online store hosting provider, so that they can provide website services to us.

As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.

Form Blocks 

When you submit information to this website via webform, we collect the data requested in the webform in order to track and respond to your submissions. We share this information with Shopify, our online store hosting provider, so that they can provide website services to us. 

Share Buttons 

This website includes share buttons which enable you to share pages or other content from this site to the following third party services: Instagram. If you click a share button, these third parties may receive your personal data, including:

• Information about your browser, network and device
• Details about the web page or content you shared or proposed to share
• Your IP address

Blog Comments + Likes 

This website includes commenting functionality on some pages which enables you to post a comment. This website collects personal data when you post a comment, including:

• Your name (which will be displayed as part of your posted comment)
• Your email address (optional, to let you know if someone replies to your comment)
• Your website URL (optional)

This website includes “likes” functionality on some blog posts which enables you to “like” a post. This website collects personal data when you like a post to try to prevent the same person from liking the same post during the same visit, including:

• Information about your browser, network and device
• Details about the web page or content you shared or proposed to share
• Your IP address

Customer Accounts 

If you create a customer account on this website, we collect personal information to improve our checkout experience and customer service.

This information may include your:

• Billing and shipping address(es)
• Details about your orders (for example, your shirt size)
• Email address
• Name
• Phone number

We share this information with Shopify, our website hosting provider, so they can provide website services to us.

Marketing Emails 

We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with Shopify, our email marketing provider, so they can send these emails on our behalf.

Order and Account Emails 

We may email you with messages about your order or account activity. For example, we may email you to tell you that:

• You’ve created a customer account
• Your customer account password has been reset or updated
• You’ve made a purchase
• Your order has shipped

It’s not possible to unsubscribe from these messages.

We share your contact information with Shopify, our website hosting provider, so they can send these emails to you on our behalf.

Fonts 

This website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display this site to you, these third parties may receive personal information about you, including:

• Information about your browser, network, or device
• Information about this site and the page you’re viewing on it
• Your IP address

Minors

The site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@theheartcut.com or by mail using the details provided below:

The Heart Cut Ltd, 7 Bell Yard, London, WC2A 2JR 

Last updated: 22/10/2024

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/